|
|||||||||||||||||
|
|
![]() |
|||||||||||||||||||
|
But change sets in and only those few lucky enough to earn the "timeless" label stick around long enough to weather the valleys when the sun sets on the peaks of superstardom. Warrant made a big splash back in the day, with their camera-ready looks and flowing locks. They were latecomers at the forefront of the hair metal sensation set forth by the Motley Crues and Poisons before them. They sent the little girls' hearts aflutter and gave the guys a reason to gawk with their sexploitative music vids. When they and others of their class were called on it with the arrival of alternative and grunge, they were overmatched and dismissed as yesterday's joke by a new breed of bands that put a frown upon the fun. But, in recent years, the playing field appears to be leveling to where party rockers can again make some noise. Yesterday's million-sellers are returning back to their darkened roots, playing the clubs and hitting the streets. Trying to capitalize on the prime of their past rather than miss an already sailed nu-metal ship.
Warrant guitarist Jerry Dixon lays the low down on his band's entry into the latest return trip to glory sweepstakes. "Basically, we've been doing some touring the last the last couple years," Dixon said. "We did the Poison tour last year. In the off time, Jani [Lane, Warrant lead singer] just did a solo record, which will come out this summer. So we're gonna do this tour and basically get back to the studio and make a new Warrant record for next summer. But people always seem to ask us where we've been. So, I asked my manager about how many shows we do a year, and he pulled up the last six years, and we average, sometimes a lot more, but like 70 shows a year. So, that's pretty good, like an NBA season or something. So there's definitely a market out there for us, but it's just sometimes it's smaller places. Then, other years, it's big arenas." Arranging an event like this is the natural way to go to regain the exposure that's been so limited by mainstream media until, of course, the phone call arrives from the "Behind The Music" producers. But what about during that down time? That other part of the season where you're not playing. People must wonder if anything's happening.
Using MTV as a measuring stick, for every band that's supposedly died off for lack of exposure, it's a foregone conclusion that MTV support ended more than ten years ago. So either you're naïve enough to believe that the 500 or so groups that dominated the viewership back then all suddenly called it a career, or you make it your business to find where to look. "You know, you go back to that mentality from when you first started, and you just say, 'Shit, we gotta hit the pavement, basically,'" Dixon suggests. "We started this thing called the street team on our web site with fans helping us out and hammering their local clubs and neighborhoods and magazines. Just doing the little things that add up to keep it going." Rather than humbling themselves with delusions of a repeat performance of 1988, Dixon and the band remain grounded in their approach, take it for what it's worth, and live for the moment. "Exactly," Dixon said. "And even if we don't hit that big again, it's still, it's kinda like Vegas. We're just putting one quarter down instead of three, you know, we're still hitting it. The payout's not as big but it's still paying off."
Warrant remains on the road through September. Then, they begin work on a follow-up to last year's Under The Influence covers album with indications for a direction that follows their first two classics and the underrated Dog Eat Dog follow up. With little regard for trendiness, Dixon concludes, "We'd gotten a little weird with our sound in the past and I think we did alienate a few people. We're proud of all that we've done, but I do think we've strayed a little bit. But now we've come back a little bit. We realize you can't just blow your fans out of the water and we want to make a conscious effort to give the people what they want." Band info and updates can be obtained by going to www.warrantweb.net and www.jerrydixonweb.com. |
||||||||||||||||||||
|
||||||||||||||||||||
| ©2002, Chorus and Verse | ||||||||||||||||||||
|
|
|||||||||
|
|||||||||